Friday, November 21, 2014

PowerUp YOUR Sales!

Business development is the #1 need of small business owners. That’s why E-Magnify + PowerLink has teamed up with Client Builder Selling to help small business owners take charge of their sales through a new Signature Sales Training Course! (Class starts January 2015.) 

Meet the trainers and find out more at a special complimentary presentation:

Event: “How to Increase Your Company's Selling Horsepower ” 
Date: December 8, 2014
Time: 3:00 - 5:00 p.m.
Location: E-Magnify + PowerLink Office at C-leveled in Bloomfield (4117 Liberty Ave., Pittsburgh, PA)

Larry Lewis
Founder & President
Client Builder Sales & Marketing, LLC

Wendy Lydon
Business Coach & Vice President
ThistleSea Business Development

The PoweredUp Sales Training Course is comprised of a robust curriculum that includes the following:
  • 12 two-hour sessions (live and online over six months) conducted by professional sales trainers Larry Lewis and Wendy Lydon;
  • Access to the Client Builder AcademyTM online sales coaching platform for six months; and
  • A Client Builder Academy portfolio and a 220-page book titled Client Builder Selling by Larry Lewis.

Make sure you and members of your sales team have a seat in this new program! Class starts January 12, 2015.

Click here to reserve your complimentary seat for "How to Increase Your Company's Selling Horsepower" on December 8 to meet the trainers! 

Small Business Saturday is Nov. 29

Is your small business ready for next weekend's Small Business Saturday?

This year’s Small Business Saturday takes place on November 29, 2014. Small Business Saturday is a day dedicated to strengthening the community by supporting local small businesses. 

Now in its fifth year, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2013, nearly 1,500 Neighborhood Champions rallied local businesses and created events and activities to drive shopping at small businesses around the country. The day was also championed by elected officials in all 50 states and Washington D.C., including President Obama who took his daughters shopping at a local bookstore.

E-Magnify recognizes the importance of supporting small businesses, the jobs they help create and the culture they instill in local communities. According to the U.S. Small Businesses Administration, as of 2012, small businesses nationwide accounted for 64% of net new private-sector jobs created and represented 99.7% of all employer firms.1 

Merchants (and consumers) can learn more about Small Business Saturday and how to get involved by visiting and the official Small Business Saturday Facebook page.

Thursday, November 20, 2014

ATHENAPowerLink Launches in Centre & Clearfield Counties

Judy L. Loy and Jessica Dolan Selected to Participate in Year-Long Advisory Services Program Sponsored by PNC Bank and Babst Calland 

Congratulations to the two newest ATHENAPowerLink® (APL) program participants: 

These two woman-owned businesses in Centre and Clearfield counties have been selected to participate in a year-long program designed to increase growth and profitability through the national ATHENAPowerLink® (APL) program.

APL pairs women business owners with a customized board of advisors who provide financial advice, business best practices, networking and the services and technical assistance necessary to help them reach their business goals. 

Amy Marshall, attorney at Babst Calland and a member of the APL Centre/Clearfield Governing Body, made the announcement during the Women’s Entrepreneurship Day Lunch on November 19 at the State College Municipal Building. The luncheon was held as part of Pennsylvania State University's Global Entrepreneurship Week celebration.

“Seton Hill University E-Magnify women's business center is pleased to partner with PNC Bank and Babst Calland and other dynamic leaders interested in advancing women’s entrepreneurship in Centre and Clearfield Counties,” said Jayne Huston, E-Magnify Director. “We recognize the influence and potential of women-owned businesses in this area and believe the ATHENAPowerLink program provides a compliment to existing support for women owned companies to fuel their business growth even more."

About the Businesses: 
Nestlerode & Loy, Inc. is an investment advisory firm located in Central Pennsylvania helping individuals, small businesses and non-profits with their financial goals since 1937.  Judy Loy, CEO and owner of the firm, has been with the firm since 1992 and is excited for the opportunities and expertise that the APL Panel will provide her and her firm.  

Jessica Dolan, Bringer of Order for Room to Breathe Home Organizing, Staging & Redesign and Creator of the Entrepreneurial Women's Expo (EWE) is passionate about simplifying life to ensure happy, successful living; ensuring quick, top dollar sales through home staging; creating casually comfortable and beautiful homes for her clients. Jessica supports the goals of all women entrepreneurs by hosting an annual expo and leading several women in business groups.

About ATHENAPowerLink: 
The ATHENAPowerLink program has been successfully implemented in more than 30 cities across the United States, resulting in significant economic impact for participating woman business owners. APL is a trademarked program of ATHENA International and is locally administered by Seton Hill University’s E-Magnify. PNC Bank and the law firm of Babst Calland sponsored the local program license.

According to ATHENA International, participants achieve an average 88% increase in sales, a 37% increase in business income, and 56% increase in personal income after one year with the program. 

For the program’s first year, the two woman-owned business were selected based on need and potential for growth. E-Magnify, working together with the local Governing Body, will convene a team of experts in such fields as banking, human resources, entrepreneurship, sales, 
public accounting, law and others to advise the women business owners on how they can access capital, implement best practices and reach their operational and strategic goals.

PNC has a longstanding tradition of offering financial resources to women-owned businesses. Currently, more than 1,100 PNC-Certified Women’s Business Advocates in 19 states and the District of Columbia are actively engaged in supporting the achievement of female financial decision-makers. 

Locally, individuals serving on the ATHENAPowerLink Governing Body include: Chad Feather, PNC Wealth Management; Amy Marshall, the law firm of Babst Calland; Heather Fennessey, Penn State Small Business Development Center; Sue Greene, Penn State Corporate Learning; Tere Rill, The Women’s Journal; John Vidmar, Ben Franklin; Mary Kay Williams, Mind Shift Consulting and Georgia Abby, Leadership Centre County.

Tuesday, November 11, 2014

Local Veterans Start Business with E-Magnify's Help

Brandy and Vitalijs "V" Jevsjukov
In honor of Veteran's Day, E-Magnify is pleased to share the story of Brandy and Vitalijs "V" Jevsjukov, military veterans and owners of Warriors’ Call Boxing.

Brandy and V are Gulf War veterans who met while serving in Iraq. V is of Latvian/Russian decent and is a resident of the U.S. Brandy was born and raised in Ambridge, a hard-working steel mill town outside of Pittsburgh,.

Brandy is a disabled veteran. Upon her final deployment, she suffered physical ailments and the effects of Post-traumatic Stress Disorder (PTSD). Once she was back home, she realized that she needed an outlet that would help her to heal. As a young girl, she had trained with her father on a heavy bag and speed bag. Brandy said that she remembered feeling strong, yet relaxed, so she found the nearest boxing gym and started training. She had found her wonder drug, and it wasn't a pill, but a pair of boxing gloves! Brandy and V felt that they needed to share this “secret” with everyone.

As a result, the Jevsjukovs have founded Warrior's Call Boxing, which is slated open in Baden, PA, by January 2015. The business will provide boxing training for all ages and skill levels along with kettlebell and F.A.S.T. (Fear Adrenaline Stress Training) for self-defense. 

Brandy and V's vision includes forming “Will of the Warrior” (WOW), a nonprofit that will provide free training to disabled veterans and disabled first responders to help them regain their physical and mental health through boxing. Once warriors have begun the healing process, they will be given the opportunity to become boxing coaches, personal trainers, or self-defense instructors, with all training and exam fees provided by the WOW Program.

Brandy and V have been working for months preparing a location for their business. Many individuals have assisted along the way, donating expertise, equipment and guidance. An architectural firm, owned by a disabled veteran, donated its time.

Brandy and V have worked with various business mentoring organizations, including working closely with an E-Magnify business counselor who has helped them to secure an approved equipment lease for their final financing needs.

"Each Warrior has the will, we simply guide them to find their way," says Brandy.

The staff of E-Magnify thanks Brandy and V for their military service, and we are proud to have played a part in helping them find their way toward making their entrepreneurial dreams a reality.

Learn more about E-Magnify's free, one-on-one mentoring sessions for women at all stages of business ownership. 

Thursday, October 30, 2014

Scholarships for CORE FOUR® Business Planning Course

Scholarships are available! Enrollment is normally $300, but you can still register for just $150 (includes textbook and all materials). 

Are you starting a new business or growing a current business?

Do you need help developing your business ideas and writing a business plan?

Join us for the next CORE FOUR® Business Planning Course. (Class starts November 5.)

Topics include:
  • Marketing Plan Preparation
  • Business Plan Preparation
  • Cash Flow Projections
  • Business Operating Procedures
Class Dates: November 5, 12, 10, and December 3, 2014
Time: 6:00 - 9:00 p.m. (all classes)
Location: 131 West Crawford Avenue, Connellsville, PA

Presented by Downtown Connellsville, E-Magnify, and SBA.

Class size is limited. Learn more and register here.

Wednesday, October 29, 2014

October is Women's Small Business Month

Did you know that October is Women's Small Business Month? (Of course, if you are a woman who owns a small business, every month is women's small business month for you!)

But as October closes in on November and businesses everywhere ramp up for the holiday shopping season, it's good to take a moment to reflect on the state of women-owned small businesses.

According to the U.S. Small Business Administration:
The face of entrepreneurship is changing in America. Women-owned small businesses are one of the fastest growing sectors of our economy and are helping us recover from the Great Recession.
Yet, there are still profound challenges women small business owners face – lack of access to capital and resources, lack of knowledge about business basics, and lack of financial education. Women entrepreneurs should not be discouraged or be deterred for these reasons.
E-Magnify provides vital services and resources to help women overcome the challenges they face in today's economy.

"As an SBA women's business center, E-Magnify provides no-cost, direct client counseling for women interested in starting a business or growing an existing business," says Jayne H. Huston, director of E-Magnify. "Our business counselors understand the unique challenges that women entrepreneurs face. E-Magnify brings more than 20 years of expertise and education to women at all stages of business, from entry to emerging through established. As far as we're concerned here at E-Magnify, every month is women's small business month!"

You can learn more about E-Magnify's counseling, training, and mentoring services online, or contact us to learn how we can help you with your business. We love hearing from you!

Monday, October 20, 2014

SBA Launches New HUBZones Initiative

Destination: HUB will boost HUBZones in the federal marketplace.

The Administrator of the U.S. Small Business Administration, Maria Contreras-Sweet, announced the launch of Destination: HUB. For over 17 years, the HUBZone program has served as one of SBA’s signature initiatives and has helped small businesses in urban and rural communities gain preferential access to federal procurement opportunities.

The program encourages economic development and employment growth in distressed areas by providing opportunities for firms to become active participants in the federal supply chain.

Destination HUB will consist of three major components:
  1. an in-depth examination of successes and needs in the HUBZone program;
  2. analysis of ideal situations for successful HUBZone collaboration, harnessing the power of public-private partnerships and market research to recruit more firms for HUBZone participation; and 
  3. launching a broad  grassroots educational initiative, together with community organizations, faith leaders, local economic development, and key stakeholders, to encourage participation in and inspire collective ownership of, the HUBZone program, at both the regional and national levels. 
As a result, Destination HUB furthers SBA’s effort to improve access to capital and close opportunity gaps in communities of color, by empowering entrepreneurs and small business owners economic and social mobility through employment and business growth.

Destination: HUB will promote and highlight HUBZones for opportunities in federal procurement.
“More than any other SBA initiative, the HUBZone Program has been a critical resource, creating jobs, alleviating poverty and reducing unemployment in our nation’s most vulnerable communities.  The program has had a transformational effect on small businesses all across the country. SBA’s Destination: HUB will put a spotlight on our underserved small businesses and promote HUBZones as ideal places for government contractors to do business,” said Contreras-Sweet.

To see if your area is a designated HUBZone and to apply for the program, visit

Funded in part through a cooperative agreement with the U.S. Small Business Administration.