Friday, March 6, 2015

PowerUp Lunch Featuring A.J. Drexler of Campos Research Strategy

Date: March 25, 2015
Time: 11:30 a.m. - 1:30 p.m.
Location: Rivers Club, Downtown Pittsburgh, PA

A.J. Drexler, Owner, President and Chief Strategist, Campos Research Strategy  

In business, everything begins and ends with consumers. Knowing, understanding, and applying consumer trends and insights is critical to success. 

A.J. Drexler will discuss current consumer marketing trends, how they impact your business, and how you can leverage this information to your competitive advantage. 

About A.J. Drexler
For the past 25 years, A.J. has focused her work, within both the ad agency and market research sides of the business, on deeply understanding the customer in order to inspire brand and marketing strategy that drives genuine results. She is accomplished in using all forms of data to uncover marketing insights, conducting all forms of qualitative research, and loves swimming around in the cross-tabs of quantitative projects to find clues to future behavior.

Away from work, A.J. is active with several non-profit causes. She sits on boards for both the Women’s Center and Shelter of Greater Pittsburgh and the YMCA of Greater Pittsburgh. She is an active member of the Women Presidents' Organization (WPO) and strongly supports issues related to women’s entrepreneurship.

Sponsored by First Commonwealth Bank and Pittsburgh Business Times

Thursday, March 5, 2015

6 Steps to a Better Business

March 11 Webinar presented by E-Magnify.

Learn the 6 Steps that all successful, profitable, and sustainable businesses go through and how you can move your business through the steps efficiently.

Ken Sevick
Master Business Coach
In this educational and motivational seminar, you'll learn:
  • How to gain control of your time, team, and money.
  • How to turn your marketing into an investment rather than an expense.
  • How to multiply customers, revenues, and profits.
  • How to leverage your team, systems, technology, and marketing.
  • How to recruit, train, maintain, and motivate new employees.

You have three opportunities to learn about the 6 steps to a better business. 

1-hour Webinar on March 11
Full, 3-hour classes:

Tens of thousands of business owners from all over the world for the last 20 years have attended this event and learned the keys to growing a successful business. This seminar is designed for every type of business and will take you through each step to climb the ladder of business growth. Learn how to build a commercial, profitable, enterprise that works without you.

The March 26 event in Pittsburgh is co-presented by Seton Hill University's E-Magnify and the Center for Family Business at Indiana University of Pennsylvania. the April 1 event in Connellsville is co-presented by Seton Hill University's E-Magnify and Downtown Connellsville.

Wednesday, March 4, 2015

Ceritficaton for Veteran Women-Owned Businesses

NWBOC announces the establishment of two new business certifications specifically for veteran-owned and veteran woman-owned businesses

The National Women's Business Owners Corporation (NWBOC) has added two new business certifications specifically for companies owned by United States military service veterans. The Veteran Business Enterprise (VBE) and Veteran Woman Business Enterprise (VWBE) certifications were officially launched last fall.

“NWBOC wants to help veteran-owned businesses, that meet established criteria, grow and succeed by providing them with a national certification to give them a competitive edge for securing corporate and government contracts,” said Janet Harris-Lange, NWBOC president.

VBE Certification is not based on gender, race, or company size. Controlling ownership may be by one or more veterans. If the applicant company is owned by a female veteran(s), the company will also receive the VWBE certification at no additional charge.

Why should veteran-owned companies consider certification? Doing so allows them to participate in supplier diversity programs which require tracking of veteran-owned businesses. Having VBE / VWBE Certification is the only way the purchasing agents have confidence that a business representing itself as a veteran business is in fact veteran-owned. Most publicly held corporations, larger private corporations, and nearly all levels of government have supplier diversity programs that include veteran-owned companies. Veteran business owners say that having VBE / VWBE Certification is important to them because it adds credibility to their company, as well as being part of their development strategy for business growth.

(The term veteran as defined by the Department of Veterans Affairs is a person who has served on active duty in the military, naval or air services; and who has been discharged or released under conditions other than dishonorable.)

For more information about NWBOC, or their certification programs, visit, email, or contact Janet Harris-Lange at 1-800-675-5066.

Friday, February 27, 2015

E-Magnify Salutes Business Women in Black History: Rosalind Brewer

Name: Rosalind “Roz” Brewer 

Age: 52

Role: President & CEO

Business: Sam’s Club

Industry: Retail

What Makes Her Historic: 

As president and CEO of Sam’s Club starting in 2006, the members-only warehouse club channel subsidiary of Walmart stores, Rosalind "Roz" Brewer was the first woman and first African-American to lead a Walmart. She held responsibility for over 110,000 associates, 620 clubs, and revenues of $56 billion (FY 2013). Brewer rose from regional vice president for Georgia operations to Southeast division president and president of Walmart East. Her expertise in strategy, global manufacturing operations, research and development, marketing and strategic business unit leadership combined with a strong sense of teams, mentoring, and communities helped to shape her career success. 

Before her Walmart career, this trained chemist worked at Kimberly-Clark Corporation for 22 years. She earned a bachelor’s degree in chemistry from Spelman College and also attended The Wharton School’s advanced management program and Chicago School of Business/Stanford School of Law’s Director’s College. Brewer has received numerous accolades, including recognition by Forbes as 2013 World’s 100 Most Powerful Women, Most Powerful Women of 2013; Working Mother’s Most Powerful Working Moms, and repeat recognition as Fortune’s 50 Most Powerful Women in Business.  She serves on the board of Lockheed Martin and is a trustee board chair at Spelman College. Brewer is married and has two children.

Wednesday, February 25, 2015

E-Magnify Salutes Business Women in Black History: Folorunso Alakija

Name: Folorunso Alakija

Age: 64

Role: Founder, Executive Vice Chairman

Business: Famfa Oil Limited

Industry: Oil, Printing, Fashion

What Makes Her Historic: 
Folorunso Alakija is a Nigerian-born author and entrepreneur who amassed her fortune in the oil, printing, and fashion industries. According to Forbes, this pioneer and self-made billionaire’s net worth exceeds that of Oprah Winfrey, making her the world’s richest black woman. Alakija was born into a wealthy Nigerian family and educated in Nigeria and London, where she later worked in the 1970’s as a secretary for the International Merchant Bank of Nigeria. She left that post to study fashion design at the American College, London and the Central School of Fashion, where she later founded the highly successful Rose of Sharon House of Fashion and earned Nigeria’s honor as Best Designer in 1986. By 1993, she had leveraged this role to purchase an Oil Processing license and formed Famfa Oil. Alakija is also known for her philanthropy. In 2008, she created the Rose of Sharon Foundation, which has assisted more than 2,760 widows by offering financial support, scholarships for their children, and start-up capital in the form of interest free loans. Alakija lives in Lagos, Nigeria, with her husband of 38 years, their four sons, and their grandchildren. 

Visit to learn more as E-Magnify Salutes this Business Woman in Black History 2015. Know of another history making Black businesswoman? Let us know!

Monday, February 23, 2015

E-Magnify Salutes Business Women in Black History: Donna Michelle Baxter

Name: Donna Michelle Baxter 

Age: 46

Role: CEO & Founder

Business: Soul Pitt Media

Industry: Media, Entertainment

What Makes Her Historic: 

A former rap artist turned author, speaker, and digital consultant, this self-proclaimed “cool nerd” built a multi-media enterprise to connect Western PA to all things Soulful. Baxter seeks to empower and encourage minority and women entrepreneurs with technology to “Get Online or Get Left Behind!” and to embrace the power of the Internet.

She launched in 2000, combining her talents in entertainment, web and graphic design, and integrated networks to build an award-winning multi-media enterprise: The Soul Blast, Soul Pitt Quarterly Magazine and Soul Pitt Xtra Radio.

Baxter transformed her hobby into a six-figure business that showcases the energy and uniqueness of Pittsburgh’s melting pot of communities that attracts corporate and small business advertisers. Now 15 years later, she has over half a million views per month throughout Western PA, Ohio, and West VA and is the recipient of numerous awards for her community website, print magazine and Internet podcast radio show. Most notable: 2008 Pittsburgh Magazine’s 40 under 40, The New Pittsburgh Courier’s 50 Women of Influence (2004), and president of NAWBO of Greater Pittsburgh’s chapter.

A Johnstown, PA, native, Baxter earned a bachelor’s degree in Media Communications, University of Pittsburgh and a master’s degree in Instructional Technology, AIU.

Visit to learn more as E-Magnify Salutes this Business Woman in Black History 2015. Know of another history making Black businesswoman? Let us know!

Content and Photo Courtesy of Donna M. Baxter © 2015

Tuesday, January 20, 2015

Winners' Circle 2015: Call for Nominations

Now in its 20th year, the Winners' Circle Awards Program, Westmoreland County’s most prestigious business awards program, is seeking nominations for four awards that recognize women, men, businesses or organizations who advocate for women, women-owned business and our community. 

Nominate someone using the online form at  (Deadline: 11:59 p.m. on Monday, February 2, 2015)

2015 Awards Criteria:

  • Awarded to a woman or man who devotes time and energy to improve quality of life for others
  • Mentors women to reach full leadership potential
  • Demonstrates excellence, creativity and initiative in business or profession
Seton Hill University Entrepreneurial Excellence Award
  • Awarded to an individual (man or woman), organization or business
  • Advocates for growth and success of women owned businesses
  • Creative in promoting and supporting women to be valuable contributors to the Westmoreland County economy
Award for Community Service
  • Presented to a woman who has contributed her time, resources and efforts to community organizations and community growth
  • Contributes personal influence and involvement beyond job expectations
YWCA Rising Star Award
  • Awarded to a woman, 35 years of age or under
  • Exhibits early professional success and potential to obtain marked achievement
  • Demonstrates willingness to help others, especially women and girls
About Winner's Circle
The Winners’ Circle Awards Program, presented by Seton Hill University’s E-Magnify women’s business center and underwritten by First Commonwealth, began in 1995 to recognize and celebrate those who advance women as leaders and community activists in order to motivate, inspire, and mentor women to assume leadership roles throughout Westmoreland County. Winners will be honored at an awards ceremony and networking luncheon on Wednesday, May 20, at the Greensburg Country Club.

In addition to First Commonwealth as Underwriter, the Premier sponsors include Comcast, IQ Inc., S&T Bank, Trib Total Media, UPMC Health Plan, and the United Way of Westmoreland County Women’s Leadership Council. Gold sponsors are Apollo Design Group, Classic Hits 107.1 WHJB, First Niagara, Fotorecord Print Center, and WIDIA. First National Bank, Jackson Signature Photography, Legacy Wealth Solutions, Inc., Sendell VW, Subaru, Mitsubishi, Buick, SkySight Photography, the Women Presidents’ Organization - Greensburg Chapter are Silver sponsors, and PNC Bank and the Westmoreland Chamber of Commerce are Bronze sponsors.

Funded in part through a cooperative agreement with the U.S. Small Business Administration.