Friday, September 20, 2013

Why Going Global Matters

Below is a guest post from Laurel Delaney, a global small business expert and the keynote speaker at E-Magnify's upcoming Go Global: Taking on the International Market, a small business luncheon discussion to be held on Thursday, September 26. (Details here.)

If I had a dime for every time someone asked me, "Why go global?" I would be one rich woman!

Let me ask you this: "Why not go global?" Most people respond to that question with a laundry list of what I define as excuses for not taking their business global -- from I'm too busy to I don't know how to start.

What's your reason for not going global?

Imagine selling a shipment of decorative nail files in Australia for U.S. $2 apiece that cost 25 cents apiece to manufacture in the United States -- and all you needed to do was setup a Skype call and make the sale. You'd do it, wouldn't you?

If you received an inquiry from Ireland requesting a price quote for one million beaded bracelets, wouldn't you respond, especially if you currently manufacture bracelets?

These opportunities are out there, waiting to be seized. Some realistic incentives of exporting, include, but are not limited to the following:

•  Increasing your sales;
•  Enhancing your image in the world marketplace;
•  Generating economies of scale in production; and
•  Raising your profitability.

If these incentives aren't enough, how about survival pure and simple? Business is about beating the competition, or keeping up at the very least, and these days you've got a lot more to worry about than the competing business on the other side of town.

No matter what your product or service, you've got competitors all over the world, and more and more of them are managing worldwide operations. The best -- maybe even the only -- way to stay competitive in our brave new interconnected world is to become an exporter yourself.

Furthermore, consider how your business helps fuel your country's economic engine. If you and other business owners fail to keep pace with the changing world and exporting, that engine will run out of steam. Then where will you be?

Learn what it takes to expand your business internationally.  Join us on Thursday, September 26th when I will be presenting on the topic of Go Global!

I look forward to meeting you!
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About Laurel Delaney:
Laurel Delaney runs Chicago-based, a leading management consulting and marketing solutions company dedicated to helping entrepreneurs and small businesses go global. She is the creator of The Global Small Business Blog (, ranked No. 1 in the world for entrepreneurs and small businesses interested in going global. She is currently at work on Exporting: The Definitive Guide to Selling Abroad Profitably, a new book on exporting to be published December 2013. You can reach Laurel at ldelaney[at]globetrade[dot]com.

Register for Go Global.

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